“I have a great product. Come and buy it!”
“I have the best business idea. You should invest in it!”
“My product is the best in the market. I deserve your money!”
I’ve made this mistake so many times, it’s painful!
It’s probably one of the biggest mistakes entrepreneurs make when starting their business.
Also Read: Why Do Small Businesses Fail in Nigeria
The challenge is to make decisions RATIONALLY, not emotionally.
Entrepreneurship is complex because we act on our emotions, but we should make all decisions with data. Without the proper guidance and discipline, it is very easy to make mistakes.
Now, there’s no negative judgment of failures, just lessons and growth.