“Posting random things on your favourite social platforms doesn’t make you a social media marketer. While social media is a great marketing tool, it, like other great tools, can be misused and cut a business right down to size. ” – CEOWorld
Instead of meeting your goals (engagement, conversions or brand awareness), you may damage your reputation and hurt your business. How much damage? Hubspot says that 71 per cent of consumers are more likely to purchase based on social media referrals and 62 per cent look at reviews. When it comes to customer services, here’s what to avoid when posting to your business’ social accounts.
Ignoring customer service
Whether you like it or not, social media is a customer service channel, whether you are selling custom stickers and labels, or an AI service.